Philippine VO Industry Standard Rate Calculator (BETA Mode)

IN PARTNERSHIP WITH VOCALLIANCE

[Last revised: 10/22/2022] 

PLEASE READ BEFORE YOU START:

This rate guide is a collaborative effort by the industry’s top Voice Acting professionals and the top Production Houses in the country, made to help fellow Voice Actors of all ages and levels in the Philippine VO industry have a clearer picture about how to price their voice acting work fairly, purposefully, and sustainably, and to ensure base rates are aligned with the industry standard.

These rates are determined by different factors that go into the work we do — it’s not just about our voice acting talents, but it also includes production components such as man hours, editing, equipment, training, and usage/ where the materials will be used. In advertising, you have to consider lockout periods as well (the amount of time before you can take on work from competing clients) which raises your opportunity cost.

Since you are a professional, you deserve to be paid professionally to help sustain your Voice Acting career/ business. If we collectively and consistently aim to follow the rate guide, we, the Voice Acting community and the industry will be able to successfully progress.

 

RATE INCLUSIONS:

– Rates include the production/ basic session fee (voice talent, man hours, basic editing, equipment, etc.) and the usage rate.

– Free re-records up to 10-30% of total word count up to 2 revision sessions.

– Mistakes = Free.

 

IMPORTANT NOTES:

– These rates are simply guidelines/ the base rate, and not absolute.

– Production Houses follow this rate guide as well but there are several custom permutations/ variations of rate computations done depending on the need of the project which Production Houses adjust to depending on the needs of the project.

– They may be adjusted within client’s budget within reason.

– They may be adjusted depending on the complexity of the project scope as well.

– Rates are subject to change as the industry evolves and more information is gathered.

– The estimated total is the Gross estimated total and is still subject to subject to withholding tax, agency fees, etc.

– For projects that involve multiple scripts or even multiple edit downs, derivatives, etc, consider giving a packaged/discounted rate. Consider extending a discount of up to 10%, for example for projects with multiple edit downs/derivatives. This is not necessarily a benchmark as rates will vary depending on the project’s requirement as well complexity of script.

– Mouse over the “i” icon for more information about each material.

 

If you have any questions, clarifications about the rate calculator or suggestions on how to improve it further, please don’t hesitate to send us a message at systems.ph@voiceactorsathome.com.

 

Rate Calculator 4

Usage License:

15-month lockout. For every succeeding Year = +75% of Initial Lockout Rate. Buyout in perpetuity = x4 to x10 of original fee (not recommended) Fee can be subject to client-talent negotiation or talent’s discretion.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Usage License:

Lockouts will only last during the promo period, which can vary between 1-6 months.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Disclaimer:

These are the maximum rates. The final rate is still dependent on the difficulty of the role (minor/major role), if it's a voice replacement, if there are brand mentions, etc. The minimum rate is -15% to 40%. of the maximum rates.

Rates can differ depending on whether there is brand mention or not. No brand mention means you’re not bound by the lockout. Rate may be higher depending on difficulty of character or lower if character plays a comparably minor role.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Usage License:

Lockout of 15 months. For every succeeding Year = +75% of Initial Lockout Rate. Buyout in perpetuity = x4 to x10 of original fee (not recommended) Fee can be subject to client-talent negotiation or talent’s discretion.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Usage License:

Lockouts will only last during the promo period, which can vary between 1-6 months.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Usage License:

Rates can differ depending on whether there is brand mention or not. No brand mention means you’re not bound by the lockout. Rate may be higher depending on difficulty of character or lower if character plays a comparably minor role.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Note:

Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot.

Coverage:

Grocery stores, gas stations, and retail stores where a video promoting a specific product is being shown. Does not refer to voice over for automated check outs.

Usage License:

15-month lockout. For every succeeding Year = +75% of Initial Lockout Rate. Buyout in perpetuity = x4 to x10 of original fee (not recommended) Fee can be subject to client-talent negotiation or talent’s discretion.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Usage License:

Lockouts will only last during the promo period, which can vary between 1-6 months.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Disclaimer:

These are the maximum rates. The final rate is still dependent on the difficulty of the role (minor/major role), if it's a voice replacement, if there are brand mentions, etc. The minimum rate is -15% to 40%. of the maximum rates.

Rates can differ depending on whether there is brand mention or not. No brand mention means you’re not bound by the lockout. Rate may be higher depending on difficulty of character or lower if character plays a comparably minor role.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Coverage:

Digital Paid Placement, Pre-Roll, Mid-Roll, etc. on Youtube, FB, IG, Twitter, Tiktok, company website, etc.

Restricted to digital usage only, NO TV Broadcast.

FOR SOCIAL MEDIA: This includes paid placement/ads including but not limited to: boosted posts, sponsored ads, pre-roll, and mid-roll ads placed on Facebook, Instagram, LinkedIn, Twitter, or any other social media channel.

May be used as an add-on to TV Broadcast buys.

Usage License:

Campaigns can run from a minimum of a few weeks to 15 months, after which an additional 50-75% will be paid for each successive campaign period.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Coverage:

Digital Paid Placement, Pre-Roll, Mid-Roll, etc. on Youtube, FB, IG, Twitter, Tiktok, company website, etc.

Restricted to digital usage only, NO TV Broadcast.

FOR SOCIAL MEDIA: This includes paid placement/ads including but not limited to: boosted posts, sponsored ads, pre-roll, and mid-roll ads placed on Facebook, Instagram, LinkedIn, Twitter, or any other social media channel.

May be used as an add-on to TV Broadcast buys.

Usage License:

Campaigns can run from a minimum of a few weeks to 15 months, after which an additional 50-75% will be paid for each successive campaign period.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Coverage:

Digital Paid Placement, Pre-Roll, Mid-Roll, etc. on Youtube, FB, IG, Twitter, Tiktok, company website, etc.

Restricted to digital usage only, NO TV Broadcast.

FOR SOCIAL MEDIA: This includes paid placement/ads including but not limited to: boosted posts, sponsored ads, pre-roll, and mid-roll ads placed on Facebook, Instagram, LinkedIn, Twitter, or any other social media channel.

May be used as an add-on to TV Broadcast buys.

Usage License:

Campaigns can run from a minimum of a few weeks to 15 months, after which an additional 50-75% will be paid for each successive campaign period.

Disclaimer:

These are the maximum rates. The final rate is still dependent on the difficulty of the role (minor/major role), if it's a voice replacement, if there are brand mentions, etc. The minimum rate is -15% to 40%. of the maximum rates.

Rates can differ depending on whether there is brand mention or not. No brand mention means you’re not bound by the lockout. Rate may be higher depending on difficulty of character or lower if character plays a comparably minor role.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Coverage:

Company website, product, instructional, informational, or explainer videos. Includes Below-the-line materials.
Should NOT be boosted, promoted or used as an ad.

FOR SOCIAL MEDIA: NO Paid Placement. Only to be used for company social media channels. May be used as an add-on to TV Broadcast buys.

Usage License:

Conditional depending on the details of the project and agreements with the client.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Coverage:

Single video usage only. DOES NOT include TV, broadcast, or any additional internet/web advertisement usage. Industrial can command higher rates based on complexity of industry or
subject matter.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Note:

Prices are for single event use only. Additional fees maybe incurred for an event series or if it shown in other countries.

Coverage:

Full-buyout. Non-Retail references "not selling a product" - Museums, Zoos, Educational Kiosks, etc.

Coverage:

Video explainer about the service provider. Not selling a specific product. If selling a specific product or service, rates should mirror standard TV broadcast rates and usage terms.

Coverage:

No in perpetuity usage. Rates should be charged per year. Covers up to 2 hrs of raw recording time.

NOTE:

EDIT DOWNS: Shorter edits of the same material. (+50% of the original rate of the required material duration)

NOTE:

DERIVATIVES: Shorter edits with copy changes. (+65% of the original rate of the required material duration)

Note:

Usually based on 4 or 8 hour workday inclusive of rehearsals.

Note:

Depending on negotiations and the complexity of the script, rates can be priced lower as the length increases, and conversely, rates can be priced higher as the length decreases. (For example, and not necessarily the rule, if the length exceeds 1 hour, the rate may cost 80% of the original rate, or if the length is 20 mins or less, the rate may cost Php 2,000/ min.)

Note:

Fee may be subject to client-talent negotiation or talent’s discretion; Some would charge P1500 or 3500 or even as low as P500 per spiel line.

Note:

Fee may be subject to client-talent negotiation or talent’s discretion. May depend on number of stores, length of material, period of airing. May be negotiated as a monthly retainer or by spot.

Coverage:

OBB/CBB, bumpers, interstitials, show previews, etc. Custom retainer (negotiated based on average workload per month) or per spot

Note:

Rates are per (English) episode.

Note:

For Production Houses: minor revisions (up to 30% of the original script) are allowed up to 2x. Third callback entails an additional cost. While uncommon, if the booking is more than 30 days old, the original category booking rate applies for the total number of words needed to be recorded only. Not the total of the entire script. Or the project can be treated as a derivative depending on negotiations.

For Home Studios: you may abide by the same rules or use your own discretion in determining at what threshold you will charge an additional cost. Below are the sample rates for additional cost.

Computation:

+50% of initial fee for every additional country or can be packaged for a lower price if there are multiple countries.

Designed by Joelle Villafranca

(March 2022. Updated July 2022 & Oct. 2022)